Augmented Reality (AR) used to be sci-fi, but one summer changed everything.

The AR Big Bang: Pokémon GO In 2016, Pokémon GO proved that millions of people were ready to blend the digital and physical worlds. It wasn’t just a game; it was the ultimate proof of concept for mainstream AR. The Power: It overlaid digital objects onto the real world using only a smartphone. The Impact: It showed consumers were eager to incorporate digital layers into their daily lives, driving exploration and movement. Pokémon GO successfully took AR out of the industrial lab and put it into everyone’s pocket.